Keyword Research to Increase Website Traffic

keyword research

People search internet with (key)words through search engines (Google, Yahoo, Bing, etc). If a website contains these relevant keywords and is considered an interesting website by search engines, then the website will rank higher than others (after quite some time). The keywords to include in a webpage/article must be quite researched to include the least competitive ones (since competition quite extreme). A long article with multiple keyword combinations (and even with synonyms) will get a greater ranking advantage. Quality articles are important but ranking on well researched keywords is more important.

Keywords must be positioned in important elements of a website. These are: title, url (webpage address), description, main article body, menu, image name, image alt name, etc). Keywords in title and url are the most important elements. Use relevant keywords so that visitors will stay longer in a webpage instead of leaving (bouncing). This will give wrong signals to Google about the relevancy of such webpage.

Due of the existence of millions of websites and intense competition, it’s impossible to rank for a single keyword (head keyword). You therefore need to focus your webpage ranking for keyword phrases. It’s more optimum to make a 2-3 word combination (body keyword) or preferably for a 4+ keyword combination (long tail keywords). Long Tail Keywords may get for example only 100-1000 searches/month, thus you need to make more webpages to sum up a decent traffic amount.  Long tail Keywords phrases example: Advanced Internet Marketing Tools, Profitable Online Business Ideas, How to Make a Website. Long tail keywords can also be more profitable since these are to people specific searches.

What to consider before starting keywords research

Research of what additional keywords to use to join main keywords phrases, i.e.:

  • Commercial Keywords: services, products
  • Informational Keywords that provide solution to problems. How to, ways to, what is, tutorial, guide.
  • Profitable Keywords bring traffic that converts to sale instead of just getting general traffic: prices, discount, buy, order, purchase, price, cheap, trial, promotion, voucher, deal, coupon, bargain, save, shop, sale and wholesale. Find profitable keywords in Google AdWords. If a keyword has a high CPC (cost per click) value, then that means that this keyword is a money maker.
  • Typical blog keywords to consider: review, best of, top, latest, templates, psd, music, recipes.

How to Find Keywords Ideas

Below are ideas of how to find keywords and keyword phrases to insert in a notepad (or excel). Finalize which keywords to use with the guide on the next section.

  • Find keywords used by successful competitor’s website page (directly similar to yours). They surely spend a lot of time and money to develop their page keywords. So, save time by having this as a starting point.
  • Search ‘a keyword phrase’ in BuzzSumo.com to get most popular article titles (and content).
  • By typing a keyword in Google, you can see most important articles titles in search results. Additionally, in the bottom of Google search page results, you also get 8 more keyword phrases recommendations (use them also). If you also click any of them, then you get even more recommendations (again at end of page).
  • Find most searched keywords phrases by people, with Google autocomplete feature. Type ‘2017 top’ in Google and check results. Also, these 2017 keyword phrases will usually be valid also for next years to come. Variations of ‘top’ keyword are: best, greatest, fastest, newest, cheapest, most expensive and easiest.
  • Google AdWords Keyword planner is a very important free tool to use. Just sign in and type in your keywords. It will provide you with related most searched keyword phrases to get more keyword ideas from most popular searches.
  • Go in your Website’s Google Analytics, Traffic Sources > Search > Organic, select a range of 3-6 months, change display to 500 rows/page and download in csv/xls all these organic search keywords. Then sort keywords by visit duration/pages per visit/bounce rate.
  • Go in your Google Analytics> Content > Site Content > Landing Pages. Add ‘Keyword’ as a secondary filtering (dimension) to display landing pages keywords (keywords that drive visitors to that specific webpage).
  • Open your website’s Google webmaster Search Analytics to see keywords rank and traffic (clicks/month). Investigate and improve keyword phrases of your website title and content to increase traffic.
  • Keyword research in Reddit.com forum search bar. Look the title results also in subcategories (subreddits) since these provide more specific (targeted) keywords phrases. Reddit users make a lot of comments containing keywords of importance (especially in their questions).
  • Repeat the same Reddit procedure also for question forums like Quora.com, Answers.com.
  • Use search terms like [your keyword + forum + board] i.e. (social media tools forum board) to find related forums boards in which there is a discussion on your topic of interest. Check also most importantly its subcategories (subforums) for more specific titles.
  • Use Wikipedia to research a keyword. Type it on its search bar and check results. Check its ‘See also’ section to find more related keywords. Check also its ‘Disambiguation’ link. Check also the ‘Contents’ in search results.
  • Keywords with the ‘Events’ keywords get the highest traffic (Valentine’s Day, Super bowl, Olympics 2018). Idea: Build a small website (minisite) one these phrases, i.e. ValantinesDayGiftIdeas.com. Rank it quickly with very few high quality backlinks (website links pointing to such minisite).
  • ‘Facebook’ is the most popular keyword search query. Create a webpage that will include phrases that include the ‘Facebook’ word (i.e. Facebook Ads Tips, How to Grow Facebook Fans).
  • Insert keywords in an AdWords Ad campaign. Then click the add keyword symbol and you will get automatic suggestions with the highest traffic keywords. Add all recommended keywords in the ad campaign. Then repeat procedure to add all possible keywords (more available keywords become available with every addition).
  • Use Google Trends to find most popular keyword trends. Also, it provides a trend graph that shows if it grows of fall in interest (seasonal keywords).
  • Find latest trending topics in news sites like Yahoo News
  • Research keywords by topic, brand name, influencers.
  • Brainstorm keyword phrases (problems your product/service/blog solves).
  • Convert keywords you researched also in plural. If a keyword phrase is ‘keyword research’ then include its plural form i.e. ‘keywords research’.
  • Include also nouns/adjectives connection words in your keywords phrase.

How to Finalize which Keyword to Use

In this section you paste your researched keywords (from above procedures) in various tools to examine which keyword phrases to use in your article/webpage. Therefore paste your researched keywords in:

  • Google AdWords Keyword planner (free tool) to see traffic estimate for keywords. With this tool you can find traffic estimate per keyword or keyword phrase. Additionally you see the cost per click (CPC) value per keyword. The higher the CPC value, the more profitable it is (something to seriously have in mind). Consider the use 2-4 keyword phrases variations that have low competition. You can see that from the column ‘competition’ (click on it to sort by low/high competition). It might be pointless to expect to rank for a 1-2 keyword phrase since the competition is extreme.
  • In Google AdWords Keyword planner find keywords that have good traffic but low competition. If you are working on a blog with the long term goals, you can also test high competition keyword targeting.
  • In Google AdWords Keyword planner filter by country and language if you are mainly targeting people in specific countries.
  • AdWords Ad Campaign. Create a specific highly targeted Ad campaign in AdWords and paste there your researched keywords phrases. That will show you what will be the actual cost of each keyword after getting a few clicks per keyword phrase. The additional benefit will be that this will be a paid method of getting highly targeted traffic. Each keywords phrase must contain your main keyword. The Ad title and description must contain also 1-2 of your main researched keywords to increase the visitor conversion (and to lower the Ad keyword cost). Change all keywords in ‘Exact match’ type. That means each keyword phrase must be enclosed by the symbols ‘[]’ (i.e. [your keyword phrase]). When you click a keyword in AdWords you get the option of converting your keyword with the exact match option. Don’t run a campaign unless all keywords are exact match or else it’s a complete waste of money and time. After people click a few times on your ads, AdWords will finally display you a precise keyword phrase cost. This will show you the actual value significance of your keyword phrase and also traffic potential.

What to Avoid in Keyword Research

  • Don’t insert many times a keyword phrase. This is called as ‘keyword stuffing’ and can hurt ranking.
  • Don’t try to increase keyword density too much. Learn more about with Wikipedia’s keyword density article

Further Free and professional Tools for assist better your keywords research

  • Ubersuggest.com provides a larger list of potential permutations related to your target keyword based on actual search behavior.
  • SeoBook Keyword Ranking. Free tool. It comes as a Firefox addon. Paste in that 5-10 of your website important keyword phrases to check their current ranking. Insert 10 seconds timer in between searches (to avoid having Google thinking that your PC is acting as a robot).
  • Serpfox.com scans thousands of search engine results and reports your websites keyword rankings back to you.
  • Soovle.com gives the most common keywords searches on different mediums.
  • Moz Keyword Difficulty Tool
  • WordStream Keywords is a paid keywords research tool.
  • Keywordspy is a spy tool mainly to find paid keywords (PPC) that your competitors are using. It’s quite user friendly allowing PPC ads data, related keyword phrases, your paid keywords and competitor’s organic keywords. It finds also misspellings.
  • LongTailPro.com is an important keyword research tool for bloggers.
  • SEMrush.com provides paid and organic search keyword usage and competitiveness. You get insights on keyword search volume, cost per click (CPC), competing webpages, ranking and related keywords. It informs also of websites that purchase ads. Type your website address or competitor’s website address to see keywords ranking and volume (traffic/month). SemRush is a professional keywords research tool.
  • SpyFu.com provides keyword search volume, no of clicks per day and daily CPC. It gives also the no of advertisers on specific keyword and AdWords ads currently running.
  • MarketSamurai.com provides Google website ranking allows automated tasks and can integrate with Google AdWords Keyword Planner to analyze even more data
  • Lsigraph.com is an LSI Keywords tool. LSI Keywords (Latent Semantic Indexing) are keywords semantically related to your main keywords. Google states that a webpage could rank better with more LSI keywords.
  • Arefs.com is an important professional keywords research tool similar to SEMrush.com. Use its Site Explorer tool.

Various tools to assist keyword research:

  • Microsoft Excel is a very good way to add a lot of data (keywords, ranking position, CPC, competition (low/high)) and sort them easily to decide which ones to use.
  • Scraper for Chrome. Copy links and data from a webpage and sent it to Google Docs.
  • Google Refine. Tool to work in conjunction with Excel in case of having of data.

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