Copywriting is writing for marketing reasons to promote an idea, person or business. It involves content writing in a way to obtain instant attention from people. The word copy relates to content intended for printing an article.
A copywriter’s purpose is a promotion through any media (ad, tv, radio, article, social network etc). The intention of marketing a copy or promoting a text is to motivate people to take action. An action can be a subscription or a sale.
In websites and in blogging, copywriting use is the promotion of blog articles and getting subscriptions. Subscriptions intent is to increase email lists (list building) so to monetize a blog.
Learning copywriting is a need for online business success.
Why should you Learn Copywriting?
A marketer’s success depends on converting words into gold. Copywriting use is to sell anything to anyone.
Selling online instead of offline is not as easy. The audience cannot interact live as person to person. So, the power of good copywriting comes to play to influence audience emotions.
Copywriting Call To Action
The call to action is the most important element within the content or product page. It contains one or more words calling the reader to take action. It works on a subconscious level. It also informs them what they will get if they do so.
Different marketing elements need to drive a different result. Some examples are:
- Article action: Comments
- Landing page: Subscriptions
- Newsletters: Clicks to visit website
- Sales pages: Purchases
- Social media page: Likes, comments, shares
- Forums: Comments, likes, communication
Call to action examples are:
- Buy Now
- Subscribe now
- Read more
- Learn more
Imagination is the limit to call to action. Blog article call to actions examples are also:
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Get ideas from other bloggers and make them unique to suit your needs. Professionals use an effective call to action words. Split test to see what works for you.
Providing urgency to a call to action increases reaction chances. An offer of limited amount or for a limited time works this way. Examples are:
- Scarcity: ‘Don’t miss this opportunity. Last few pieces left’.
- Time-sensitive: ‘20% off limited offer. Expires tonight. Buy now’.
Copywriting Handling Objections
Handling objections are necessary skills to produce good copywriting.
Objections could be questions to people minds who read a sales copy. Will they waste time or money by taking the action the copy recommends?
Copywriters need to learn how to deal with these objections. When they do, then benefits will be extensive. These are some methods to deal with objections:
Postscript means ‘written after’. Postscripts (P.S.) in sales letters increase conversions and sales. Its use is to add an extra good reason why they should buy the product.
It’s like a second headline to maximise the incentive. Readers sometimes scroll to the product section ignoring the main sales copy. Before people taking the ‘Add to Cart’ action, they hesitate. Give them a good reason to do so.
Inserting a postscript there is a last chance attention grabber to get the sale before they leave. Postscript example:
‘Sign up now for a 30 days trial. Don’t miss this unique offer’
Customer reviews, readers comments or social proof can assure a potential customer. Realistic testimonial increases the possibility to convince the reader. Amazon is a great example where buyers share their experiences with a product.
You can get a testimonial by asking people. A discount coupon or a freebie will motivate them to do so. Testimonials can have a text or video form.
Frequently Asked Questions
Frequently Asked Questions (FAQs) section in your copy assists a lot with readers objections. It solves problems and saves communication time. Include their replies to the most common questions. Questions usually are about price issues, who should use the product and how to use it, delivery time and cost.
A Good Reason to Act
Describe in a clear way with arguments why they should take action. Write the most important product benefits. How the product will help them.? What is the cost-benefit vs other products?
Do you Provide Value?
Do you sound too formal?
Correct Visual Elements Alignment?
- Align images to the centre. Use a few and relevant images.
Words alignment to the left
Indented a little inside
Short word lines. To reduce reading distraction.