What is SEM? SEM stands for Search Engine Marketing. There are difference between SEM and SEO. It is part of is part of Internet Marketing actions. SEM is the easiest, fastest and cheaper method to reach potential customers. It feels quite technical in the beginning to learn but is essential.

SEM brings targeted traffic to a website. With SEM a webpage can rank in the first page of search engines results. That produces a very decent website traffic. A visitor is then converted to a customer. Conversion means sales of products, services or subscriptions. Most important Search Engines are: Google, Yahoo MSN and Yandex.

Search engine marketing increases the visibility of a business. Products are promoted in the form of text, image and video in various sources. Traditional marketing involves brochures, flyers and other print advertising with a high cost. SEM now provides a cost-effective measurable traffic. SEM must be used by anyone with an online representation of their business.

SEM Types

There are two forms of SEM:

Natural search engine listings

These are listings of websites webpages from search engines. Natural listings have don’t cost. The listing search engine algorithms defines it’s rank. The search engines read, sort and rank webpages based on relevancy and other SEO signals. The reading/scanning of webpages is normally done through a website’s sitemap.

Paid search engine listings

These paid listings in search engine results sponsored areas. Paid listings have an ‘ad’ or ‘Sponsored’ text. Sponsored listings appear in specific areas of the search results. Listing ranking depends on keyword bidding. The higher the cost per click (CPC), the higher the rank.

SEM is an essential task for every product and content. Millions of sales occur daily due to search engine marketing.