How to make Backlinks Research and Link Building

Link building is a part of website SEO efforts to increase traffic. The main link types are inbound links (backlinks), outbound links and interlinking. The creation of backlinks is very important to increase a website’s significance and therefore ranking in search engines (i.e. traffic increase). Backlinks are links from other website’s pointing to your website page.

Outbound links are links from your website page to another website page. If a backlink is from a trusted/quality website page, then this will act as recognition to search engines that your website page is important and of quality (i.e. useful for readers). That will increase its ranking in search engines (if proper {keywords research} is done).
All links are recommended to be related with a relevant webpage.

So, if a webpage/article is about ‘Link Building’, then it should ideally have backlinks from a website page related to link building. The same principle applies for outbound links. It’s important to have at least quite a few high quality backlinks (high page authority). Except outbound and inbound links, it’s also important to interlink your website pages to pass significance from an important related webpage/article to another.

What to Consider when Linking

  • One backlink from a ‘trusted authority’ website is much more important than many links for low authority website.
  • If you eventually have many low authority backlinks, then it’s much harder to remove them. So select backlinks carefully. Since you cannot always have control who will link to you, you can use Google Disavow tool to remove backlink influence (not an easy process and can affect your website traffic).
  • When creating an outbound link, use relevant text linked to a relevant webpage/article.
  • Make outbound links with ‘_blank’ attribute. This way they will open in another browser tab to avoid losing your visitor. While converting a text in a link, select from WordPress link the relevant option ‘_blank’ attribute’.
  • Interlinking. Give the possibility to the visitor to check more related articles to stay longer in the website and to increase conversion (newsletter signup or sale). When they stay longer, that will give signals to search engines that your article is good and your webpage will be ranked higher. By interlinking you also pass ‘juice’ from a significant page to a less significant (or newer) page. Thus, this will increase its ranking too. Interlink by using proper text keywords for a link. Don’t overdo linking since that might not be pleasant to readers.
  • External Linking. Link to authority websites to increase your website credibility to search engines. Use a nofollow tag in such link in your post to avoid passing your link significance (link juice) to potentially bad sites. Use MozBar Chrome extension to find link quality (domain/page authority) of websites.
  • Have links to webpages with a lot of social media shares.
  • A Webpage ranking is influenced by social media engagement (i.e. retweets, shares). Twitter profiles with authority affect shared links and thus ranking.
  • It’s good to point out that high quality original articles can offer a natural link growth since reader will share it (Google’s opinion).
  • Seriously avoid buying backlinks.

How to Find High Authority Backlinks:

This section is about ways to find backlinks to use for your website. Once you find them then use methods and tools in below section to finalize which backlinks to use.

  • Find all directly related high traffic competitor websites/articles. This is the faster and recommended method since you can use their backlinks for which they definitely spend a lot of time and money to obtain them. Therefore, most of these backlinks will be of good quality and directly related to your topic. Find your competitors by Googling your topic keywords (i.e. ‘backlinks research tools’) and copy search engine results urls that come up on first page.
  • Find top blogs in news sites related to your topic to get their backlinks. Go in etc, type your main topic keywords keyword phrase and press enter. In the results select a subcategory (if it exists). Results will show the top articles from various blogs in that category. Find the most interesting but related articles. Find the actual blog website that made that article. Copy their website link and use backlink analyzers to get their backlinks (next section below).
  • Make a list of all influential bloggers websites related to your topic and copy their website links.
  • Various directories types to find website links from: Niche Directories, eBook directories, Local area/cities Directories, Infographic directories, CSS/HTML5 Directories, Non-English directories, Company Directory Submissions, Blog Directories and Article Directories.

When you finished copying important websites links, then go in the section {How to select which backlinks to use} to finalize which backlinks to use.

Further Backlinks Ppportunities:

  • Do guest blogging. Make very high quality posts and ask high authority/traffic blogs to post it in their blogs. Ask them to include your link.
  • Do blog commenting. Engage with a high page authority blog article and make useful comments and include your useful link. That will provide you with a link if the articles owner accepts your comments and link. You may not get a backlink if that website doesn’t allow backlink functionality (if it uses a ‘nofollow’ attribute).
  • Claim a link when mentioned somewhere: Setup Google alerts to monitor every time your brands is mentioned in a website or social media. Then nicely ask them to add your website link or your article link (if they haven’t done that). You can do with an email: ‘I was reading your very interesting post and noticed that you mentioned my brand/article in your post link [enter its url]. I appreciate my mentioning and would like to ask if it is possible to insert a link back to my site [insert your post link]. Keep up your good work! Thanks, Peter.
  • Engage in high authority sites to make posts and include links to get traffic and rank
  • Publish all your posts in social media. Pinterest creates also a lot of backlinks. Just paste your posts link in social media and click the ‘publish’ button. It takes minimum time and your get a great benefit. Publish also in social media ‘groups’ that are related to your topic.
  • Find a website article of high quality that is similar to yours. Then find which website links to it. Make your article much better than theirs. Finally contact the websites owner who links to competitor’s article. Tell them that you liked that article and you have a high quality article that fulfils further competitor’s article. They might add your post link in the resources of their post.
  • Submit article to & and to and to get backlinks and increase traffic rank.
  • Make press release submission to get links. Some are free and some are paid
  • Submit your website and it’s link in, Hacker News,
  • Signup as member to relevant high authority blogs and you may get a backlink (i.e., etc).
  • backlinks. Search in Reddit your post topic and find a subreddit (subcategory/subforum) with more than 1000 subscribers/members. Engage in the post and provide useful information. After some time, add your website/webpage link in your Reddit post. Don’t be too promotional in Reddit since its users don’t like that and they react in particular way.
  • Make it easy for people to link to your website article. Create an HTML snippet so that they copy and insert it in their post.
  • Make contests/competitions to get links back to your webpage.
  • Convert your post in audio and submit it to authority Podcast Directories like
  • Write testimonials of product/service sites and include your website/post link.
  • Make/buy a few images and insert the in an image gallery. Provide them for free in return for link retribution. Provide an HTML code for them copy paste easier your link.
  • Buy or create a useful free online tool to get links to your webpage.

How to Select which Backlinks to Use:

This section is about analyzing the backlinks quality produced by your research in the further above section. Below steps will give you methods you can use to find which backlinks are authoritative and related to your topic.

  • Insert all researched backlinks in a notepad. It’s more preferable to do that in excel so that you can sort them faster.
  • Remove duplicates backlinks with tools like or TextMechanic Duplicate Lines Removal (simple but basic tool).
  • Check which backlinks are not valid anymore (broken links) with tools like BrokenLinkChecker, DeadLinkChecker or
  • Find backlinks details (like page/domain authority) with tools like SeoMoz Site Explorer (login/register to get more backlinks analysis) or MozBar (Chrome addon),,
  • Sort all backlinks based on high pagerank/authority in excel or with tools like, Backlink Checker.
  • Start investigating how competitor websites obtained these backlinks and do the same for your website. Visit their backlink and see where their links is. Make thoughts how to do the same. They usually get them by blog/forum commenting and more.

Tools and Ways to Research and Analyze Backlinks in Detail:

  • Find some backlinks to a website by typing in browser bar: ‘’. Replace ‘’ with a a website address.
  • SmallSeoTools Backlink Checker. Completely free and provide a large list of yours/competitors backlinks (without pagerank/authority).
  • SEO and link analysis. Free to use. They also provide a paid professional version.
  • SEO and link analysis. Free to try. Paid version provides professional features.
  • MozPro. SEO and link analysis. Free to try. Paid version provides professional features.
  • SEO and advanced link analysis. Free to check a link. They provide a paid professional version (free to try) to monitor yours and competitors website link evolution, metrics and tool to remove bad backlinks.
  • Similar to
  • SEO Spyglass. Analysis of backlinks, keywords and SEO. Similar to Linkody and MonitorBacklinks.
  • Very good tool to check internal linking.
  • Backlink removal tools. These tools are used to remove a bad backlinks that affects a website ranking. Tools are Backlink Removal and Google Disavow Guide. Do your research on backlinks removal before you proceed since such procedure might affect your website traffic.