WordPress is the most popular and advanced platform for blogging and online business. It includes a powerful content management system (CMS). WordPress advantages is that anyone can create a website for all purposes. Business nowadays move to content marketing to attract more customers. WordPress provides unlimited power to do so.

WordPress Information and Statistics for 2020

  • 35% of Worlds Websites
  • 60% of all CMS websites
  • 30% of eCommerce Websites
  • 50.000 Plugins
  • 10.000 Themes
  • Launched in 2001

WordPress Advantages

It is flexible with thousands of WordPress plugins to set up any form of online business. Some advantages are:
  • Easy. Anyone can learn and install a WordPress website. It is unnecessary to learn website programming languages. If a WordPress paid theme’s appearance is very configurable, then programming languages are not important at all. A minor knowledge of HTML & CSS will be useful later on.
  • Capabilities. Free plugins provide any functionality. WordPress users can search for any plugin and install it with one click. Can’t be easier than that. For example, if you look for website security solutions, you search for ‘security’. Simple. Plugins description and user reviews to make it easy and safe to find the right one.
  • External Services Compatibility. Many online companies supply solutions for promotion and business improvement. They also provide free and paid WordPress plugins to allow the use of their service. So, there are almost no limits and no need for manual code installations by the user. This is very important to maximize business benefits without spending money once in a while.
  • Expression. Bloggers or businesses can express with more freedom. It contains full-featured CMS writing capabilities. It’s perfect for combining copywriting and product marketing.
  • Commenting. Any website page with a blog article or product page can include an advanced commenting feature. This gives the ability to interact with the reader and buyer and give answers to their questions. Plugins provide a powerful moderation of comments and spam filtering. People comments add keywords to a webpage which may help to increase its Google search ranking.
  • Widgets. WordPress widgets are a feature to increase functionality and promotion. They get inserted in the website’s sidebar with drag and drop.
  • Paid Membership Creation. WordPress allows the building of a membership area with a plugin. So, readers and customers can get membership benefits. Members can receive private exclusive content for a fee. They various membership monetization methods.
  • Forum Creation. A forum is an online community for asking questions and getting answers. Their use is also for marketing products. A WordPress plugin enables this function. Reddit is an excellent example of a forum with hundreds of millions of active users. The potential of forum marketing is incredible.
  • New Content Notification. With the RSS feature, readers subscribe and get notification on new content creation. This happens with automatic email sending to subscribers.
  • Users Management. WordPress allows several writers to access and create content with separate privileges. This protects the website’s integrity and gives the owner more control.
  • Powerful Community. WordPress is so popular that people worldwide can get knowledge and help easier and free of cost. There are also independent forums with 100.000 users ready to give and get help.

WordPress Website Appearance

First impressions of a visitor come from the website’s appearance. WordPress themes define the appearance. There are free and paid themes. If you plan to build a website to make money, then a paid professional theme is the solution. Paid themes offer a ready-made pro look with many features. You can change aspects of appearance without CSS/Html programming languages.

How to select a WordPress Theme?

  • WordPress Simplicity. A simple and clean design is important for a business website. Having many appearance elements can distract visitors from the image you want to convey. Design layout, colors, fonts, look and feel are different for each business. The design should make it easy for visitors to find what they want quickly.
  • WordPress Consistency. The colors of the logo and website must match. Avoid using more than 2-3 colors. The call to action buttons must be obvious to get a visitor’s action. Symmetry is a key factor in a consistent design. Font sizes and color should be similar in all pages.
  •  WordPress Responsiveness. There are multiple device screen sizes the visitors use. There is also an increase in mobile users. Make sure the theme is responsive and even test it yourself before you buy it. Navigation and menu access need to be easy.
  • WordPress Loading Time. More and more people use a mobile to view websites. Therefore, a website must load quickly within 1-3 seconds. Use GTMetrix tool to test the theme’s speeds. Website loading speed, depends also on how many WordPress plugins are in use.
  • WordPress SEO friendliness. An SEO optimized theme is necessary. SEO factors are part of a theme’s program files. SEO is very important since free traffic comes from Google. Googles ‘sees’ the website code and contents and decides what each website element’s content is about.
  • WordPress Theme Reviews. The appearance plus the number and type of theme’s review are the factor of purchase. It’s better to spend time reading many comments instead of wasting time setting up a WordPress theme of average advantages. You can also a look in the developers forum to see peoples comments about problems and bugs.

What to read next: How to Install a Complete Basic WordPress Website.